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The essence of pleasure

It all began in Tel Aviv, Israel, in 1997 when childhood friends Avi Piatok and Sigal Kotler-Levy opened a shop selling handmade soaps created using a traditional recipe more than 70 years old. And the Sabon brand was born.

Very quickly, tradition embraced the modern world as Sabon began to diversify and offer a broad range of beauty and care products inspired not only by natural ingredients sourced locally around the Dead Sea, but also other natural products from right around the world. Its unique fragrances and elegant image guaranteed its huge success. In 2003, Sabon arrived in New York’s prestigious 6th Avenue... the tiny home-based dream having become a high-profile international brand. Its products are now available through more than 165 stores in 14 countries.


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