You are passionate about the Internet, curious and craving for new challenges? So, come and join us!
International Internet Projects Manager
With the Group’s unique know-how in relationship marketing through Mail Order Sales,what could be more natural than to seize the opportunity provided by the web to inform and support our customers ever better?
Very early on, the Group therefore chose to invest in this medium: from corporate to e-commerce sites, viral marketing or blogs, each brand has its own original, customised web strategy. Whether they are pragmatic or pleasure-seeking, the Group’s sites target all internet users!
The same overriding determination: to develop multiple web synergies with our traditional sales networks.
You actively participate in the design and adaptation of sales offers aimed at recruiting and encouraging the loyalty of interactive customers (analysis of results and tests, offer and message design). You monitor the full development of emailing operations (and/or website pages) with our partner departments (definition of the brief, design, monitoring of production and tests).
You contribute to the commercial development of the website by guaranteeing a strong flow of customer traffic and a good visibility of the website: traffic generation plan, affiliate and partnership programs. You generate ideas for testing new sources of canvassing and then you implement them. Finally, you establish regular traffic reporting and order feedback reports.
You manage and vitalize our online communities (blogs, Facebook, Twitter…) by using and developing marketing tools (buzz marketing, applications, games, events…).